China is the world’s most valuable outbound market. The country constitutes for the largest group of internet users in the world.

The Chinese are the world’s most active social media users; it should come as no surprise that they make for the biggest market for social media in the world.

In this day and age, the Chinese devour high-quality Western products. Ironically, “made in China” might not be the most tactical way to promote a product in China. Tech startups and established businesses globally could use this to their advantage, but unfortunately, almost none of them are adopting a China-first strategy.

Why should global businesses be bothered with the Chinese social media landscape?

The Chinese social media landscape boasts of an incredibly rich and diverse online scene. After all, 800 million+ users are seeking for a portal to share their opinions, request product recommendations and connect with others. That’s a lot of content and also lots of opportunities.

China is the world’s most valuable outbound market. The country constitutes for the largest group of internet users in the world.

The Chinese are the world’s most active social media users; it should come as no surprise that they make for the biggest market for social media in the world.

In this day and age, the Chinese devour high-quality Western products. Ironically, “made in China” might not be the most tactical way to promote a product in China. Tech startups and established businesses globally could use this to their advantage, but unfortunately, almost none of them are adopting a China-first strategy.

• The number of active internet users amounts to a whopping 802 million people.
• This boils down to 57.7% of China’s population.
• A significant practice reflects that mobile users look to platforms like WeChat and Weibo for the latest recommendations, testimonials, and tips.